“Liz is truly best in class with respect to copy, content, and positioning. She has drastically improved the aesthetics of our packaging, website, catalogs and emails.”

— Pam Terry, Chief Marketing Officer, Nasco Education

“As the creative director, Liz has a unique ability to keep our team organized and on schedule as well as has an eye for process improvements and increased business efficiencies. She is a strong leader and will drive success at any organization.”

— Lori Jacoby, Nasco Education Solutions Director, STEM/STEAM

“Liz makes collaboration easy. She asks effective questions that center the customer and provide clarity to the goals of every piece.”

— Jenny Kalvaitis, Director of Career Education, Nasco Education

“Liz is a versatile talent who is right at home directing content strategy and leading creative teams. I have worked with her and partnered on web content strategy and design since 2017, including rebranding and relaunching two major e-commerce websites. I can say that, in my career, I haven’t witnessed such commitment to a craft as Liz gives to everything she touches.”

— Patrick Mardian, Director of Digital Experience, Nasco Education

“Of all the capabilities an organization seeks to develop and cultivate, particularly among senior leaders, perhaps none is more important than Customer Intimacy and Empathy. And these are capabilities Liz epitomizes. She is fueled by a passion for serving her customers, energized by developing and delivering solutions to their challenges, and committed to a process of lifelong learning.”

— Nedra Sadorf, Former CEO, Nasco Education

“I had the opportunity to work with Liz for 15 years, reporting to her for several of those years. Liz is creative, hard-working, and passionate about everything she does. She cares deeply about creating quality content, taking the time to truly understand the needs of customers and ensuring that every aspect of a project meets high quality standards. As a supervisor, she gives clear direction, provides valuable constructive feedback, and motivates her team members to accomplish their goals.”

— Elesa Swirgsdin, Former Demco Editor

“Having done freelance work for Liz for years, I consistently benefited from her guidance and her communication style. Writers can always count on her for clear instructions and well-organized projects. With her, freelancers know they are an important part of the team and can be assured they’ll get the direction and feedback they need to succeed!”

— Jessica Miller, Freelance Writer and Editor